Thinking About Design

Interdisciplinary research,
education and capacity building

6 Oct 2017

On October 16, FCT/UNL hosts the seminar of the Director of UT Austin's Center for Integrated Design, Doreen Lorenzo

In this seminar, the professor Doreen Lorenzo will talk about the challenges of the design thinking to the public present and for those who join the online broadcasting


Design Thinking is the current buzz phrase, and yet it’s harder than ever for organizations to do. Everyone is under constant pressure to do more with less. As more companies fail to become the next Apple, and as we watch a freeze descend on the unicorns of Silicon Valley, the risk is that Design Thinking could be cast aside as another empty, meaningless phrase. But we can’t let Design Thinking fade away, just when we were finally beginning to appreciate the value of creativity and commerce combined. To make a difference in the world, we need to understand what Design Thinking is, and what it is not. Higher Education can play a valuable role in teaching people how to use Design Thinking effectively. We need to make sure that we have an interdisciplinary approach to Design Thinking to make sure it is effective.


A successful leader of global creative firms, Doreen Lorenzo has advised Fortune 100 companies on design and innovation issues for decades. She is the former president of the global design firms frog and Quirky, co-founder of the mobile video insights firm Vidlet, a board member and adviser to several startup companies, and a columnist for Fast Company Co.Design and Medium. A thought leader on business and design issues, she speaks publicly about her signature leadership style and the power of empathy to drive business results.

As Director of the Center for Integrated Design, Lorenzo leads an advisory group tasked with integrating design studies curricula in the College of Fine Arts, the McCombs School of Business, the School of Information, the Cockrell School of Engineering, the School of Architecture and the Department of Computer Science in the College of Natural Sciences. New curricular options will offer students opportunities to study design from a variety of disciplinary perspectives. Lorenzo also works to create corporate and industry partnerships that connect students and faculty members to local, national, and international firms seeking design-savvy graduates.


  • October 16th at 2:30 p.m.
  • Venue: Sala de seminários (Informática) Edif. II
  • At the time of the Seminar, join the live session here (It will be necessary to download the software).